CONTEXT
The real estate market is growing, once again. However, there is still a lot of bureaucracy for someone
to get a mortgage loan. It can be a challenging and a never ending process. For that, we needed someone able to speed it up. Someone who specialised in mortgage loans, with privileged relationships with the real estate agencies and with the banks. Someone able to find the best solutions for its final clients.
And above all, someone who could create a bridge connection between every entity involved.
A strong, solid, reliable and secure connection that ensured a quick and efficient settlement.
BRIEFING
To create a powerful name and corporate identity that would embody the brand's values and sector.
SOLUTION
The naming, Bridge, allows us to incorporate the brand's mission on the visual identity, in an implicit way.
It brings everyone together: real estate agents, banks, mortgage consultants and future owners.
The horizontal "i" creates a visual game that not only symbolises the bridge, but also infuses it with versatility, irreverence and a modern look.
Client: Bridge
Designer: Anne-Laure Chauvin
Copywriter: Gonçalo Loureiro
Strategic Planner: Maria José Tavares
Project Manager: Catarina Costa
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